Phoenix Co. Ltd. originated from Shanghai Bicycle the Third Factory, which was born in May,1958.The establishment of the Third Factory marks that the enterprise became joint state-private owned from privately owned, then transferred into publicly owned enterprise. The Third Factory bid farewell to yesterday and started its arduous hard-working process.

At the beginning, the factory was lacking in technology and experienced staff, on the other hand, they only owns rough facilities and dispersed workshops. It is all the staffs hard working that makes Phoenix brand bicycle come into being and even become popular all over the country. Phoenix the King of bird in the story, as the symbol of beauty, happiness and fortune, wins love of people from home and abroad. Phoenix bicycle can be popular from Shanghai to the whole country, then exported all over the world, which relies on its continuously innovated technology, proficient quality and excellent after service.